Prestige Brand in Nigeria
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21 AUGUST 2019 14373 0 DESIGN CREATIVE NON-STANDARD
More and more global clothing brands are attracting girls of different nationalities as models. A Prestige Brand in Nigeria mong the latest trends are dark-skinned models. One of the reasons for such a rapid growth in interest in black girls is the demand for them from the audience.
Not only new clothing collections are expected from fashion brands, but also new faces, new ideals of beauty. Digitalization is blurring boundaries and making fashion content consumers from different countries, eroding audiences to the size of the world.
The trend came to Belarus recently, but it is actively gaining momentum. Marketing.by asked Belarusian clothing brands about how they fit the experience of working with African girls into the brand's philosophy and how it helps in advertising and promotion.
Representatives of the Citydzen brand told marketing.by that a black model Benita was offered for shooting by a photographer, he had already worked with her earlier and said that she was cool. The girl is originally from Nigeria and studied in Minsk at the medical university.
- The concept of the shooting was supposed to show the variety of types of women for whom we sew clothes. We were looking for girls that are as different from each other as possible. Benita fits perfectly into our team. Although initially we were not looking for a dark-skinned model, - explained in Citydzen.
LIMITED LIABILITY COMPANY "Ambition Communications", Minsk
https://jiji.ng/brand/prestige
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